Who are we?

At Oralade®, we believe better hydration means better health, wellbeing and happier lives for pets.

Oralade is a vet-formulated oral rehydration and nutritional support range for dogs and cats, made by Macahl Animal Health, a family-owned business founded in Northern Ireland in 2006. It is the UK’s No.1 Vet ORS for pets and trusted by veterinary professionals and pet owners, with distribution in more than 60 countries.

As we celebrate 20 years of Oralade, we are entering an exciting new chapter, with new products, expanding retail partnerships and international growth.

The opportunity

We are looking for a Marketing Manager to set Oralade’s marketing direction and bring it all together with fresh ideas, creative thinking and commercial ambition. You will lead the strategy; our digital agency handles day-to-day social media and paid advertising.

You will work directly with our Managing Director/Co-Founder, who has spent 20 years developing Oralade, combining respect for the brand’s heritage with an outside perspective.

We welcome fresh perspectives from both pet health and human hydration. Whether you have built veterinary nutrition brands or grown innovative electrolyte and sports nutrition products, you will know how to turn functional benefits, scientific credibility and creative ideas into brands customers trust and choose.

You will own brand strategy, marketing planning, budgets, campaigns, creative direction and performance. You will lead a network of digital agencies, marketplace specialists, designers, photographers and videographers.

Remote working

This is a remote role open to candidates based anywhere in the UK or Ireland, with no fixed office days. Occasional planned visits to our headquarters in Moy, Co. Tyrone, and attendance at exhibitions, veterinary congresses and business meetings across the UK, Ireland and internationally will be required. Travel expenses are covered.

Three great things about this role

• Real ownership and influence — set the marketing direction for a 20-year-old brand.
• A growing international brand — work across veterinary, retail, e-commerce and global distributor channels.
• Creativity with commercial impact — build standout campaigns and show measurable results.

Brand strategy and leadership

• Develop and lead the marketing strategy across veterinary, pet retail, e-commerce and international markets.
• Shape brand positioning and long-term growth with the Managing Director.
• Champion a consistent brand identity, tone of voice and messaging.
• Build and manage the integrated annual marketing calendar.

Campaigns and creative direction

• Lead integrated campaigns from concept and briefing to delivery and evaluation.
• Develop compelling stories for veterinary professionals and pet owners.
• Identify opportunities to differentiate Oralade from traditional pet nutrition and hydration competitors while ensuring appropriate product claims.
• Develop campaigns that communicate the science, functionality and benefits behind Oralade in an accessible, engaging and scientifically credible way.
• Direct creative work across advertising, packaging, print, photography, video, digital and point-of-sale.

Agency and partner management

• Direct our digital marketing agency on social media and paid advertising.
• Commission and oversee specialist partners, including creative studios, production suppliers and a potential Amazon marketplace agency.
• Set briefs, budgets and objectives; review results and hold partners to account.

Commercial growth and performance

• Own the marketing budget and invest it where it delivers most value.
• Set KPIs and report regularly to the Managing Director with clear recommendations.
• Measure awareness, engagement, leads, campaign return and commercial impact.
• Work with sales and business development to support veterinary, retail, wholesale and international growth.

New product launches

• Lead launch positioning, messaging, marketing plans and sales materials.
• Coordinate packaging communications, digital assets and promotional activity.
• Translate technical and nutritional benefits into clear, compelling messages.

Events and international marketing

• Plan and deliver veterinary congresses, trade exhibitions and industry events, including branding, materials and post-event evaluation.
• Equip international distributors with consistent marketing assets and campaigns.

Essential experience and skills

• Proven marketing experience in at least one of: pet care, pet nutrition, veterinary or animal health; human hydration, oral rehydration or electrolytes; sports nutrition, performance hydration or functional nutritional supplements.
• Experience growing science-led consumer brands and delivering creative campaigns with measurable commercial results.
• Significant experience as a Marketing Manager, Senior Brand Manager or in a similar role.
• Strong brand strategy, creative campaign and integrated marketing expertise.
• Experience managing budgets, agencies, creative partners and product launches.
• Commercial awareness, analytical reporting and confident presentation skills.
• The confidence to challenge senior leadership constructively and see projects through.

Desirable experience

• Knowledge of both veterinary and consumer pet retail channels.
• Experience building challenger brands in human hydration, electrolytes or functional nutrition.
• Previous pet nutrition, veterinary pharmaceutical, pet supplement or animal health experience is highly desirable.
• International distributor, e-commerce, Amazon or marketplace experience.
• Understanding of product claims and regulatory requirements in pet nutrition, veterinary products or human functional nutrition.
• Experience in a growing, founder-led business.

What success looks like in the first six months

• Get to know the Oralade brand, products, customers and growth ambitions.
• Build relationships with leadership, sales and external partners.
• Audit current activity, budgets and agency performance, and identify improvements.
• Present a commercially focused strategy and joined-up campaign calendar.
• Establish KPIs, reporting and the first creative initiatives.

What we offer

• Salary of £48,000–£55,000, depending on experience.
• A senior role with genuine ownership and remote working.
• 36 days’ annual leave, including public holidays and your birthday.
• Company pension and life insurance.
• Early finish on Fridays at 3 pm.

Why join Oralade?

We are proud of what we have built over 20 years and even more excited about what comes next. If you are passionate about science-led hydration and nutrition, love building brands and want to make a visible difference in pet health, we would love to hear from you.

Apply Now

We would love to hear from you! Please send your CV and a short covering statement outlining your relevant sector experience and the brands or campaigns you have helped grow.

APPLY NOW

Applications close on 4 December 2026.

Macahl Animal Health Ltd is an equal opportunities employer. If you need reasonable adjustments at any stage of the recruitment process, please contact Tracy Boyd at tracy@macahl.com.